ROSE JIA
is an award-winning “Renaissance Marketer”.
Her career is wide-ranging (investment banking, operations, entrepreneurship, marketing) and her knowledge spans multiple disciplines (history, psychology, tech). Her ability to cross industries and functions enables her to create innovative products and solutions.
Expertise in:
> Marketing & business strategy and execution
> New monetization solutions
> Product & people management
> Business operations
> P&L management
She has built innovative marketing campaigns and patented monetization solutions at American Express, including Small Business Saturday, Twitch and Amazon.
She has also created unique content and experiences through her two startups: Whiskey Me Up® and The TechSeri.es Company. Whiskey Me Up is a new interactive experience to discover whiskey. TechSeri.es is a platform to showcase the latest tech and people impacting traditional industries.
Recently, she is working to evangelize the concept (and mindset) of Renaissance Marketer—the new kind of leadership.
In addition, she advises startups and small businesses as well as speaks at marketing conferences and events.
MY PROJECTS
LATEST POSTS
2022 Check In
2022 - a simpler plan. Read More
2020 Reflection & 2021 Goals
Reflections of 2020 and focus on 2021 goal: evangelizing the Renaissance Marketer concept. Read More
Case Study: Clock on TikTok Is Ticking… But That Won’t Stop Its Growth
Learn how TikTok exploded in growth in the last 2-3 years, and how it can continue to grow if it survives the US political war. Read More
2020 Goals, Deliverables and Milestones
In my career, I’ve learned you must have clear deliverables and milestones in order to achieve your goals and execute on your strategies. I normally don’t employ such tactics in my personal life, but since this blog is a... Read More
How to Rethink Paid Marketing: Growth and Investment
Learn how paid marketing is going through a renaissance. It is no longer just a cost-center but an investment lever for driving growth. Read More
Art & Science of Marketing Scrappiness
Learn why marketers need to combine art and science when striving for marketing scrappiness. Read More